Gary Hardgrave (Moreton, Liberal Party, Minister Assisting the Prime Minister) Share this | Hansard source

In the interests of accountability, I cannot say what the cost of any rebranding exercise is until we embark upon it. But the coincidence of the new contracts for our Australian apprenticeships service centres—or Australian apprenticeships centres, as they will be known from 1 July—gives us an opportunity to write the contract requirements, which is what we are doing, for the 30 or so new providers around this country. These are the people who tendered under the old New Apprenticeships centres program for the right to run these Australian apprenticeship centres so this gives us a ready opportunity to make certain that, as they gear up for door opening on 1 July, they will be reflecting the new program name.

The overall cost would be consistent with the kind of cost that we already see in the expenditure of moneys for marketing. In addition to that, we will obviously look for other ways to further enhance the standing of apprenticeships as a first choice. I simply say to the member for Jagajaga that the full amounts will obviously come out in time, as they would through exposure in Senate estimates and so forth. The money is not appropriated in this matter before us; it is simply a new program proposal put to the Prime Minister, the finance minister and the Treasurer, as is my wont as a minister of state.

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