House debates

Tuesday, 29 May 2007

Questions without Notice

Advertising Campaigns

2:58 pm

Photo of Kevin RuddKevin Rudd (Griffith, Australian Labor Party, Leader of the Opposition) Share this | | Hansard source

My question is again to the Prime Minister and I refer to his previous answer when he said that no material has yet been approved for distribution for his so far non-existent taxpayer funded advertising campaign. I refer also to comments made in Senate estimates last week by the head of the Government Communications Unit, Mr Robert McMahon, that ‘until a campaign starts in the media it is not a communications campaign’. Is it the Prime Minister’s position to the parliament that his taxpayer funded climate change advertising campaign has not yet commenced despite the fact that taxpayers’ funds have already been spent on the design of a brochure and a letter to go to millions of households, opinion poll testing of that material, the filming of television advertisements, the opinion poll testing of those advertisements and the booking of air time to show those advertisements? Isn’t the Prime Minister’s clever language on his PR campaign just too clever by half?

Photo of John HowardJohn Howard (Bennelong, Liberal Party, Prime Minister) Share this | | Hansard source

What I think is too clever by half in this debate is to set a target without knowing the economic consequences of it. That is what the Leader of the Opposition has done.

Opposition Members:

Opposition members interjecting

Photo of John HowardJohn Howard (Bennelong, Liberal Party, Prime Minister) Share this | | Hansard source

I can only repeat—

Photo of Roger PriceRoger Price (Chifley, Australian Labor Party) Share this | | Hansard source

Mr Price interjecting

Photo of David HawkerDavid Hawker (Speaker) Share this | | Hansard source

The Chief Opposition Whip is warned!

Photo of John HowardJohn Howard (Bennelong, Liberal Party, Prime Minister) Share this | | Hansard source

that something is approved—

Photo of Anthony ByrneAnthony Byrne (Holt, Australian Labor Party, Shadow Parliamentary Secretary for Foreign Affairs) Share this | | Hansard source

Mr Byrne interjecting

Photo of David HawkerDavid Hawker (Speaker) Share this | | Hansard source

The member for Holt is warned too!

Photo of John HowardJohn Howard (Bennelong, Liberal Party, Prime Minister) Share this | | Hansard source

when it receives the imprimatur of the minister. As a former public servant, the Leader of the Opposition ought to know that, no matter how powerful the public servant might think he or she is, until something is approved by a minister it does not happen. It remains the case that no material has been approved.

Opposition Members:

Opposition members interjecting

Photo of Wayne SwanWayne Swan (Lilley, Australian Labor Party, Shadow Treasurer) Share this | | Hansard source

Mr Swan interjecting

Photo of David HawkerDavid Hawker (Speaker) Share this | | Hansard source

The member for Lilley is warned!

Photo of Lindsay TannerLindsay Tanner (Melbourne, Australian Labor Party, Shadow Minister for Finance) Share this | | Hansard source

Mr Tanner interjecting

Photo of David HawkerDavid Hawker (Speaker) Share this | | Hansard source

The member for Melbourne has been warned but he continues to interject. He will remove himself under standing order 94(a).

The member for Melbourne then left the chamber.